Marketing: Kraft iSnack 2.0
When Kraft announced that their new “lighter” Vegemite was going to be called “iSnack 2.0″, they didn’t expect the public backlash against the Apple-esque “i” moniker. Or so they would have you believe.
iSnack 2.0
It was a deliberate, and very clever, marketing ploy to garner media coverage for the new product – and regardless of what you think of the taste of the “new” Vegemite, the campaign worked.
Media outlets all over the country have raved about the new taste, and the stupidity of the name.
People even had t-shirts printed, expressing their profound disgust for the name.
iSnack 2.0 hater ??
Come on people – it’s just a spread for your toast.